S Saldana Strategy GroupRevenue systems
For supplement & wellness brands

Your traffic is already paid for. We turn more of it into revenue.

The revenue systems partner for supplement and wellness brands. Paid traffic, funnels and email follow-up, built and run as one system, with our pay tied to your results.

Featured result
$2.5M/yr to $10M/yr

Projected annual revenue for a detox supplement brand after we rebuilt the funnel and added email follow-up. See the case study

Free Revenue Audit

See where your revenue is leaking

We review your ads, funnel and email, then walk you through it in a 30-minute working session.

No obligation. You keep the 90-day plan either way.

AdvertorialsVSL funnelsTwo-step checkoutsOrder bumps & upsellsWelcome flowsAbandoned cartSubscription savesWinback sequencesPaid social
~4×

Projected annual revenue growth for our first retained supplement client.

3

Wellness brands in active engagements: supplements, men's health and CRO.

1

Team running your traffic, funnel and follow-up, so nothing gets lost between vendors.

Where revenue leaks

Most wellness brands don't have a traffic problem.

They have a conversion problem, a follow-up problem, and a vendor problem. Each one quietly caps growth.

Traffic that doesn't convert

Ads send buyers to a homepage or a generic product page. Cold traffic needs a page built for the first visit.

Leads that go cold

Most visitors don't buy on day one. Without a follow-up sequence, the ad spend that brought them in is gone.

Agencies paid either way

Separate ad, web and email vendors each bill monthly, and none of them owns the revenue number.

How we work

The Revenue System

Four stages, one team, one number we're both watching.

See what's included →
01

Attract

Paid social and search from our media team, with creative built to match the funnel it points to.

02

Convert

Advertorials, offer pages and checkouts written with direct-response structure for cold traffic.

03

Follow up

Email sequences that bring back browsers, abandoned carts and lapsed customers.

04

Optimize

Split tests, offer changes and weekly reporting tied to revenue, not clicks.

Results

What happens when the whole system works together

All case studies →
Case study · Detox supplement
$2.5M/yr to $10M/yr projected

A zeolite detox supplement with a loyal audience and paid traffic that wasn't converting at scale. We rebuilt the funnel for cold traffic, then added an email follow-up system to recover buyers who didn't purchase on the first visit.

Landing pagesTwo-step checkoutTestimonial strategyEmail follow-up
What we built
  • Cold-traffic landing pages with video testimonials placed where buyers hesitate
  • Two-step checkout with rewritten microcopy
  • Email follow-up system for non-buyers and first-time customers
  • Monthly optimization on a retainer
How we get paid

A retainer to build. A share of the upside as results come in.

We want to be paid like a partner. Engagements start with a build and a monthly retainer, then move toward performance pay once the system is producing.

Free

Revenue Audit

A review of your ads, funnel and follow-up, plus a 90-day plan.

Project

Foundation Build

Funnel, checkout and core email flows built and launched.

Monthly

Optimization

Traffic, testing and new sequences, reported weekly.

Performance

Revenue Partnership

Lower fixed fee plus a share of the revenue lift we create.

Fit

Built for brands that already sell

A good fit if you

  • Sell supplements or wellness products direct to consumers
  • Do $1M+ a year and have a product people reorder
  • Run paid traffic, or are ready to
  • Want one partner accountable for the revenue number

Not the right fit if you

  • Haven't launched or made your first sales yet
  • Want a one-off landing page with no follow-up
  • Need someone to approve every word before testing

Earlier stage? The 5-day Funnel Blueprint Challenge is built for you.

FAQ

Questions founders ask first

Anything else, bring it to your audit call.

Do you run the ads, or just build pages?

Both. Our media team runs paid social and search so the ads, landing pages and follow-up are planned together.

How does performance pay work?

We start with a build fee and a monthly retainer. Once the system is producing, we agree on a baseline and move to a lower fixed fee plus a share of revenue above it.

What's in the free Revenue Audit?

We review your ads, landing pages, checkout and email flows before the call, then spend 30 minutes walking you through what we found and a 90-day plan. You keep the plan whether or not we work together.

How fast will we see results?

Most funnels launch within the first few weeks of a Foundation Build. Email follow-up starts recovering sales as soon as it's live. We report on revenue from week one.

Do you handle supplement compliance?

We write to structure/function claim standards and flag anything that needs a closer look. Final claim approval stays with your team or counsel.

Free Revenue Audit

Find out where your revenue is leaking.

A 30-minute working session with Steven and a 90-day plan you keep either way. We take on a limited number of audits each month.

Get a Free Revenue Audit →
The Revenue System

One system from first click to fifth order.

Ads, funnels and email are usually bought from three vendors who never talk. We build and run them as one system, so every stage is built to feed the next.

01

Attract

Paid traffic run by our in-house media team.

  • Meta and YouTube campaigns for cold audiences
  • Creative matched to the funnel angle
  • Retargeting tied to funnel stage
02

Convert

Pages written for someone who's never heard of you.

  • Advertorials and VSL pages
  • Offer pages with testimonials placed where buyers hesitate
  • Two-step checkouts, order bumps and upsells
03

Follow up

Email that turns visitors into buyers and buyers into subscribers.

  • Welcome and nurture sequences
  • Abandoned cart and browse recovery
  • Reorder, subscription save and winback flows
04

Optimize

Weekly work on the numbers that move revenue.

  • Split tests on headlines, offers and checkout
  • Weekly reporting on revenue, CAC and AOV
  • Quarterly roadmap reviews
AI-built, human-led

Faster builds, without the generic output.

We use our own AI workflow for research, avatar work, copy drafts and page builds. It means funnels ship in days instead of months. Strategy, offers and final copy are still led by people who've done this for real brands.

What an engagement looks like

From audit to revenue partnership

Step 1 · Free

Revenue Audit

Findings and a 90-day plan.

Step 2 · Project

Foundation Build

Research, strategy, funnel, checkout, core email flows.

Step 3 · Monthly

Optimization

Traffic, testing, new sequences.

Step 4 · Performance

Revenue Partnership

Share of the lift above an agreed baseline.

Get a Free Revenue Audit →
Results

Case studies, titled by the number.

Each one covers the situation, what we built, and what happened to revenue.

Detox supplement · Funnels + email
$2.5M/yr to $10M/yr projected

Situation. Strong product and a loyal audience, but paid traffic landed on pages that weren't built for cold visitors.

What we built. New landing pages with video testimonials, a two-step checkout, and an email follow-up system.

Result. Annual revenue on pace to grow roughly fourfold.

What we built
  • Cold-traffic landing pages with video testimonials
  • Two-step checkout with rewritten microcopy
  • Email follow-up for non-buyers and new customers
Engagement in progress

Men's health clinic expanding nationally

Building patient-acquisition funnels to support expansion into new markets. Results will be published once there's enough data.

Lead funnelsFollow-up
Engagement in progress

Supplement brand, conversion rate work

Testing offer pages and checkout to lift conversion on existing traffic. Results will be published once there's enough data.

CROCheckout
Apply to work with us →
Free Revenue Audit

Find out where your revenue is leaking.

Before the call, we review your ads, landing pages, checkout and email flows. Then we walk you through what we found in a 30-minute working session.

  • Where cold traffic is dropping off in your funnel
  • Which follow-up emails are missing or underperforming
  • How well your ads match the pages they send people to
  • A 90-day plan you keep, whether or not we work together

We take on a limited number of audits each month.

Request your audit

About

Build without losing alignment.

Saldana Strategy Group is led by Steven Saldana. We grow brands by building systems that last, not by chasing hype.

The path here

A builder first, then a marketer.

Steven has spent his career building products and the systems around them. That's why SSG treats a funnel as a product: researched, built, measured and improved.

  1. Wedding photographyRan his own business and learned to sell to people making emotional purchases.
  2. Co-founded a tech startupBuilt product from zero with a small team.
  3. Product management, healthcare SaaSShipped software in a regulated, trust-heavy industry.
  4. Director of ProductLed product at a growing software company.
  5. Chief of Staff, media companyRan operations and sponsorship deals for a fast-growing media brand.
  6. Saldana Strategy GroupBuilding revenue systems for supplement and wellness brands.
How we work

What you can expect from us

Conviction over hype

We tell you what the data says, even when it isn't what you hoped.

Accountable to revenue

We report on sales, not impressions, and we want part of our pay tied to it.

Few clients, deep work

We keep our roster small so every brand gets senior attention.

Apply to work with us →
Apply

Tell us about your brand.

Takes about two minutes. If it looks like a fit, you'll pick a time for a call right after.

5-day program

Funnel Blueprint Challenge

For wellness brands under $1M a year. In five days you'll map the funnel, offer and follow-up that we build for our retained clients.

Join the challenge →
You leave with
  • A customer avatar grounded in real research
  • An offer and funnel map for cold traffic
  • A wireframe for your main landing page
  • A 5-email follow-up sequence outline
The five days

One piece of the funnel each day

Day 1

Avatar

Who buys, and why now.

Day 2

Offer

Bundles, pricing and the guarantee.

Day 3

Funnel map

Ad to page to checkout.

Day 4

Page

Wireframe your main landing page.

Day 5

Follow-up

Outline your email sequence.

Next cohort

Join the next Funnel Blueprint Challenge

Cohort dates are announced by email. Request a spot and we'll send you the next one.

Request a spot →